自网络出现，并以不可抵挡之势迅速在全球普及开之后，有关于网络的理论和应用范畴也得到前所未有的重视。而其中最受关注，同时最具潜在受益的网络应用，在于信息沟通与传播方面。在今天，网络已经成长为传统大众媒体之外的另一重要的传媒，而且日渐显现成长为主流媒体的趋势 Since the emergence of the Internet and the irresistible trend of rapid spread in the world after the theory and application of the network has also received unprecedented attention. One of the most watched, while the most potential benefit of the network applications, is the information communication and dissemination aspects. Today, the Internet has grown into another important media beyond the traditional mass media and is increasingly showing the trend of becoming mainstream media