论文部分内容阅读
传统文化代表着中国文化的精神,具有丰富的精神内涵。现代企业形象设计重视的企业文化的精髓是否得到体现。所以,在研究中国传统文化与现代企业形象设计的时候,必须要意识到两者之间相互融合的重要。本文研究探讨了中国传统文化形成以及发展历程,深入分析了传统文化产生的历程以及是到北京,然后从民族性以及传承性、国际性等方面,论述了传统文化对现代企业形象设计的启示作用。
Traditional culture represents the spirit of Chinese culture and has rich spiritual connotations. Whether the essence of corporate culture that modern corporate image design emphasizes is reflected. Therefore, in the study of Chinese traditional culture and modern corporate image design, we must realize the importance of the integration between the two. This article examines and discusses the formation and development of traditional Chinese culture, and analyzes in depth the history of traditional culture and its origins in Beijing. From the aspects of nationality, heritage and internationality, this article discusses the inspiration of traditional culture to modern corporate image design. .