标志设计是现代视觉传达设计的重要门类，它作为视觉符号与企业形象代言的功能已被社会所广泛认同。从标志设计的发展历程来看，设计观念也已从最初的由具象到抽象、由繁琐到简洁的基本形态中脱离出来，并产生了诸多的视觉表现手法及多彩纷呈的艺术设计形式。随着现代科技的发 Logo design is an important category of modern visual communication design. Its function as a visual symbol and corporate image endorsement has been widely recognized by society. From the point of view of the development of logo design, the concept of design has been detached from the original form of figurative to abstract, from tedious to concise basic forms, and many visual expression techniques and colorful forms of artistic design have emerged. With the development of modern technology