德国的博世公司作为经营运作成功的百年企业,一直沿袭着家族企业形式,得到了实业界和理论界的关注,有些学者从博世公司对于技术创新的认识角度来进行分析,也有从家族企业经营管理角度来进行讨论,却忽略了信任机制的作用。信任作为社会经济构建和运作的润滑剂和包含交易行为的基本要素,可以降低组织内或组织间交换时所产生的风险和成本,可以认为是一种市场的替代机制,本文尝试从信任视角出发,从博世公司信任的 Bosch in Germany as a hundred years of successful operation of the business, has been followed by the family business form, has been the concern of industry and theorists, some scholars from Bosch’s understanding of technological innovation from the perspective of analysis, but also from the family business management From the perspective of discussion, but ignored the role of trust mechanism. Trust, as a lubricant for socio-economic construction and operation and an essential element of trading, can reduce the risks and costs of intra- or inter-organizational exchange and can be considered as a marketplace alternative mechanism. This paper attempts to proceed from the perspective of trust , Trusted from Bosch