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电影名角对观众具有很强的号召力,对影片的作用、影响是巨大的。名角造就名片,名片也产生名角。名角名片往往具有鲜明的艺术风格,具有独创性,代表着艺术的高标准,提供了电影的审美典范和审美理想,规定着电影的审美标准和评判尺度。它或迎合或引导或改变观众的审美习惯,从而产生名角效应和名片效应。它能给观众带来期待、信赖、认同和崇拜心理,我们应当重视这些心理的作用,做好影片的宣传引导工作。
The movie star has a strong appeal to the audience, the role of the film, the impact is enormous. Name business card, business cards also have a name. Name card business cards often have a distinctive artistic style, originality, representing the highest standards of art, providing a movie aesthetic model and aesthetic ideal, providing the film’s aesthetic standards and evaluation criteria. It or to meet or guide or change the audience’s aesthetic habits, resulting in the name effect and business card effects. It can bring expectation, trust, approval and worship psychology to the audience. We should attach importance to these psychological roles and do the propaganda and guidance work of the film.