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中国企业国际化具有后发型特征。利基战略是一种后发战略,适合于中国企业的时代背景与战略起点,同时又具有较大的成长空间,是中国企业国际化的成长适用战略。中国后发型企业通过寻找利基市场,以差异性产品与服务来满足某一特定的消费需求,有效避免与大型企业的过早恶性竞争,并不断做大做强,以壁垒强化其竞争优势,以多元化分散风险,扩大规模,从而营造出后发型企业国际化的发展空间。
The internationalization of Chinese enterprises has the characteristics of hairstyle. The niche strategy is a late-coming strategy suitable for the starting point and strategic starting point of Chinese enterprises. At the same time, niche strategy has more room for growth and is an international growth strategy for Chinese enterprises. China’s post-hairstyle enterprises seek niche markets to meet differentiated products and services to meet a specific consumer demand, effectively avoid the premature vicious competition with large enterprises, and continue to become bigger and stronger, with barriers to strengthen its competitive advantage, Diversification of risk diversification, expand the scale, so as to create a post-hair style enterprise international development.