加强生态环境的保护和建设实现人与自然的和谐相处,是贯彻落实科学发展观的题中应有之义,也是构建社会主义和谐社会的重要内容。本文通过对生态文化和生态文明的探讨,提出树立生态旅游理念,培育生态旅游文化,需要发展生态道德教育。由于环境的多样化,人类文化也是多样化的。环境与文化相互制约、相互影响,在人类对地球环境的生态适应过程中, Enhancing the protection and construction of the ecological environment and realizing the harmonious coexistence between man and nature are the necessary meanings in implementing the scientific concept of development and an important part of building a harmonious socialist society. Through the discussion of ecological culture and ecological civilization, this paper puts forward the idea of ​​establishing eco-tourism and cultivating eco-tourism culture, which requires the development of eco-moral education. Due to the diversity of the environment, human culture is also diversified. Environment and culture restrict and interact with each other. In the process of human’s ecological adaptation to the earth’s environment,