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随着旅游信息化的不断发展,旅游电子商务将成为发展的必然趋势。本文结合旅游电子商务的特点,从理论和应用两个方面分析比较了电子商务的发展模式,提出了一种以政府为主导的区域旅游电子商务发展新模式,并就其安全应用、支付模式、共享机制、法律保障等关键问题进行了深入剖析,探讨了区域与区域之间的协调机制,对于规范推进旅游电子商务,促进区域性经济的快速发展具有重要意义。
With the continuous development of tourism information, tourism e-commerce will become the inevitable trend of development. Based on the characteristics of tourism e-commerce, this paper analyzed and compared the development mode of e-commerce from theory and application, put forward a new model of government-led development of regional tourism e-commerce, and discussed its security application, payment mode, Sharing mechanism and legal guarantee, and explores the coordination mechanism between regions and regions. It is of great significance to standardize the promotion of tourism e-commerce and promote the rapid development of regional economy.