钻石的存在只是证明了这个世界是何等荒谬。钻石被誉为二十世纪最精彩的营销骗局,它提供了现代营销史上教科书般的经典案例:商品服务消费者只是一种低端的理念,商品教育消费者才是最高的成就。一、钻石营销的奥秘钻石在被发现以后很长一段时间只是皇家和贵族炫耀财富的饰品,产地固定而且产量稀缺。十九世纪后期发生 The existence of diamonds only proves how ridiculous this world is. Known as the twentieth century’s most exciting marketing scam, diamond provides a textbook classic in the history of modern marketing: Consumers of goods and services are just a low-end concept and consumers of goods and education are the highest achievers. First, the mystery of diamond marketing Diamond was found in the long period of time just to show off wealth of the royal family and aristocrat jewelry, origin and a scarce production. Occurred in the late nineteenth century