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Internet技术的发展,使得全人类的智慧平台成为现实,作为展现人类智慧的窗口,信息的丰富多样与实用性也就成了该平台一个显著的特征。医学知识与应用的实践作为一种人类传承的智慧及人类健康的必须职能,自然成为这个平台中很重要的一部分,Internet交流的平台为知识技能的共享提供了一个捷径。因此当互联网之风席卷大地的时候,很多以医生为主要服务对象的网站也应运而生。现在在国内三百多家从事医疗健康类网络公司中,几乎都涉及了对专业医生的服务,而且以服务于专业医生为主的网站也不下几十家。 建平台、做服务,大部分的投资目的是追求利润的最大化,想得到利润,当然就要提供有价值的产品(服务),这是检验任何商业性投资是否成功的手段。那么医生的需求到底在那里,互联网上的针对医生进行服务的空间到底有多大?利用互联网作为工具,在实施知识服务的过程中,遭遇的障碍有多大,都来自于那些方面? 对一个服务性行业的探讨,不仅有助于该行业的发展,同时也有助于互联网本身应用价值不断提高。下面我们不妨从以服务于医生的专业网站的经营角度做一探讨。
With the development of Internet technology, the wisdom platform of all mankind becomes a reality. As a window displaying human wisdom, the diversity and practicability of information has become a distinctive feature of this platform. The practice of medical knowledge and application as a human inheritance of wisdom and human health functions naturally become the platform is an important part of the Internet exchange platform for the sharing of knowledge and skills to provide a shortcut. Therefore, when the wind of the Internet swept the earth, many websites that mainly serve as doctors also came into being. Now in the country more than 300 engaged in health and medical network company, almost all involved in the service of professional doctors, but also to serve the professional doctor based website dozens of. To build a platform and serve as a service, most of the investment objectives are to maximize the profits and profit. Of course, valuable products (services) should be provided. This is a measure of the success of any commercial investment. So where are the needs of doctors and how much space is available for doctors on the Internet? How much of an obstacle to using the Internet as a tool in implementing knowledge services comes from those aspects? The discussion of the industry not only contributes to the development of the industry, but also helps the application value of the Internet itself to continuously improve. Here we may wish to make a discussion from the perspective of the management of a professional website serving doctors.