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近年来,在印刷行业产能严重过剩、数字媒体发展强烈冲击传统出版市场,以及在国家“限纸令”紧箍咒等多重外在不利形势作用下,国内数字印刷企业为了在行业洗牌中存活下来、寻求新的利润增长点,正积极利用企业核心竞争力、自身优势以及相关行业知识和经验积累,在图文快印、影像印刷、大企业进驻服务、个性化直邮印刷、按需出版印刷和文化创意礼品等数字印刷相关领域开拓探索,同时也在网络、金融甚至房地产等其他与数字印刷无关的领域积极开拓。由此,“将鸡蛋放在不同的篮子里”的转型升级方式已成数字印刷企业主流发展趋势。
In recent years, with the serious overcapacity in the printing industry, the strong impact of digital media development on the traditional publishing market, and the multiple external unfavorable situation of the state such as the “paper-cut order” and so on, the domestic digital printing enterprises have to survive the industry reshuffle Down, seek new profit growth point, are actively using the core competitiveness of enterprises, their own advantages and related industry knowledge and experience accumulated in the graphic fast printing, video printing, large enterprises stationed services, personalized direct mail printing, publishing on demand Printing and cultural and creative gifts and other digital printing related fields to explore exploration, but also in the network, financial and even real estate and other digital printing has nothing to do in the field of active development. As a result, “the egg in a different basket ” transformation and upgrading has become the mainstream digital printing business trends.