2016年2月19日,习近平总书记在党的新闻舆论工作座谈会上强调,“领导干部要增强同媒体打交道的能力,善于运用媒体宣讲政策主张、了解社情民意、发现矛盾问题、引导社会情绪、动员人民群众、推动实际工作。”这对领导干部与媒体打交道、引导舆论的能力提出了明确的要求。在全球化、“风险社会”以及 On February 19, 2016, General Secretary Xi Jinping emphasized at the symposium on the work of the party’s news media that “leading cadres should enhance their ability to deal with the media, be good at using the media to prescribe policy opinions, understand social conditions and public opinions, find contradictions and guide the society Emotions, mobilize the people and promote practical work. ”This clearly sets forth the requirements for leading cadres to deal with the media and guide public opinion. In globalization, “risk society” as well