一、文学与广告文学如今,只要一打开电视机,一开启电脑,便有广告铺天盖地而来,有些人甚至风趣地称电视机为广告机,在广告中插播电视剧。可见,广告凭借着更为广阔的传播媒介和载体,已经渗透到我们生活的每个角落,电视广告、手机广告、网络广告、墙体广告、车体广告……让我们应接不暇。不可避免地,多数广告作品都带有较强的 I. Literature and Advertising Literature Nowadays, as soon as a television is turned on and a computer is turned on, advertisements come in overwhelming proportions. Some people even call it a television as an advertisement machine and advertise a TV series. Visible, with a wider advertising media and carriers, has infiltrated every corner of our lives, TV ads, mobile advertising, online advertising, wall ads, body ads ... ... let us overwhelmed. Inevitably, most advertising works are strong