目前,我国已经进入到大众化旅游时代,国家也出台了多项政策来大力发展旅游业。作为传统旅游企业的景区遇到了前所未有的机遇和挑战。本文分析了旅游产业的利好方面,指出了景区管理存在的问题,最后为景区提出了创新对策。 At present, our country has entered the era of mass tourism, and the country has also promulgated a number of policies to vigorously develop the tourism industry. As a traditional tourist enterprise scenic area has encountered unprecedented opportunities and challenges. This article analyzes the favorable aspects of the tourism industry, points out the problems existing in the scenic area management, and finally puts forward the innovative measures for the scenic area.