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电视广告是一种综合艺术，它既是视觉艺术也是听觉艺术，既有动态艺术也有静态艺术，既有再现艺术也有表现艺术，它调用音乐、美术、诗歌等艺术表现功能，以其拥有的新形式、新手法、新技巧以及独特的构思，成为认识与情感的统一体。因此，可以说，电视广告是利用现代化的电讯?
Television advertisement is a kind of integrated art. It is both visual art and aural art. It has both dynamic art and static art. Both the art of reproduction and art of expression, it calls on the art performance functions of music, art and poetry. With its new form , New techniques, new skills and unique ideas, as a unity of understanding and emotion. Therefore, we can say that TV commercials utilize modern telecommunications.