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其实,我们的中小企业非常勤奋,也非常聪明,他们为了更好的生存和发展,绞尽脑汁去寻找差异化策略,开发一个又一个全新品类或全新产品,试图在市场上获取一点生存空间。然而,当他们开发一个品类或产品刚刚投放市场的时候,尤其这些产品受到消费者青睐的时候,行业的老大和老二们,甚至其他行业的大型企业集团们,往往横刀夺爱,用他们雄厚的研发能力、渠道能力、资金能力以及品牌影响力,把这些小企业一棍子打死,取而代之,成为这个品类的老大。有机奶不是伊利发明的,但后来是伊利金典的天下;果冻不是喜之郎发明的,但后来是喜之郎的天下;方便面不是康师傅发明的,但后来是康师傅的天下;
In fact, our SMEs are very diligent and very smart. They try their best to find a differentiated strategy for better survival and development, develop new categories or new products one after another, and try to gain a little living space on the market. However, when they develop a category or product just on the market, especially when those products are favored by consumers, the boss and the second-largest companies, and even large-sized conglomerates in other industries, often love and use them Strong research and development capabilities, channel capabilities, financial capability and brand influence, these stick to a small business killed, replaced by the boss of this category. Organic milk is not invented by Erie, but later it was the world of Erie Jindi. Jelly was not invented by Xi Lang, but later it was the world of Xi Lang. Instant noodles were not invented by Master Kong, but were later Master Kong’s world.