论文部分内容阅读
拥抱蓝色大海的潜水,不光与3000亿规模前景的水上运动相契合,也与1万亿消费额野望的体育旅游行业相结合。在这条赛道上,如何把握市场与机遇,至关重要。作为一项集旅游、休闲和探索于一身的体育项目,潜水背后蕴藏着不小的魅力,细分之下的国内潜水运动市场也在近几年不断增大。据中国潜水运动协会的数据显示,2011年底,我国潜水运动爱好者获得认证证书的人数已经突破一万。潜水人数增长趋势明显,国内市场也蕴含着巨大的潜力。据《中潜股份招股说明书》2015年数据显示:美国的3亿多人口中,有高达6000多万人拥有潜
Diving in the blue sea not only matches water sports with a 300 billion-scale prospect, but also with the sports tourism industry with a trillion yuan spending. On this track, how to grasp the market and opportunities is crucial. As a sports, tourism and leisure and exploration in one dive, behind the dive contains a lot of charm, the subdivision of the domestic diving sports market has also been increasing in recent years. According to China Diving Association data show that by the end of 2011, China’s diving enthusiasts access to certification number has exceeded 10,000. Diving obvious growth trend, the domestic market also contains great potential. According to “Prospectus prospectus” in 2015 data show that: the United States more than 300 million population, up to more than 60 million people have the potential