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在市场化程度日益加深的当下社会,产品包装设计已经成为社会生活不可分割的一部分,但是我们的包装设计教学却在很大程度上与社会实际脱节,培养出的人才很难满足现实的市场需求。而融入以图案、色彩、剪纸、书法为代表的传统元素后,包装设计教学将会得到明显改观,不仅有利于弘扬民族文化,而且有助于教学与社会实际的对接,进而实现高校服务地方经济的职能。
In the current market where the degree of marketization deepens, product packaging design has become an integral part of social life, but our teaching of package design is largely out of touch with society, and the trained personnel can hardly meet the actual market demand . After the traditional elements represented by pattern, color, paper-cutting and calligraphy are integrated, the teaching of package design will be obviously changed, which not only promotes the development of national culture but also helps the connection between teaching and social reality and thus realizes the service of local economy Function.