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编者按:2004冷冻年度留给中国空调业很多担忧。据媒体资讯称,国内有近900万套的库存滞留在渠道手中,出口的空调中,也有大批量滞留在海关仓库和出口国海关码头。内销与出口这么大的库存,犹如定时炸弹,随时随地都有爆炸的可能,而“炸掉”的将不仅是多少家空调企业,有可能累及中国空调业的整个产业链条。一份国务院发展研究中心的报告显示:2004年,国内空调市场上的主要活跃品牌仅50家左右,与2003年相比,近60%的品牌已被淘汰,而销售额排名前25位的品牌占有的市场份额高达97%,剩下的数十家小品牌在为不到3%的市场份额苦苦拼杀……就是在这样的行业背景下,澳柯玛空调经历了2004年的市场洗礼,市场增速不降反而稳步攀升,企业运营更加规范,市场赢利能力不断增强,企业发展步伐更加稳健。2004年冷冻年度,澳柯玛空调实现内外销量突破百万套,比2003年增长67%,出口增幅达230%,品牌知名度大幅提升,已经进入中国空调行业前10名。面对2004年取得的成绩,澳柯玛空调又把更多的目光和资源投向了2005年:不盲目做大,不盲目加大库存,继续精耕细作、精益求精,积极调整产品线和价格体系,扎实开拓三四级市场……
Editor’s Note: The 2004 freeze year left many concerns to China’s air conditioning industry. According to media sources, nearly 9 million sets of domestic stockpiles are stranded in the channels. In air-conditioners for export, there are also large-scale detention in customs warehouses and customs wharves in exporting countries. Domestic and export such a large inventory, like a time bomb, anytime, anywhere there may be an explosion, and “blow up” will not only be how many air-conditioning business, may affect the entire industry chain of China’s air-conditioning industry. A State Council Development Research Center report shows that: in 2004, the domestic air conditioner market, the main active brand only about 50, compared with 2003, nearly 60% of the brand has been eliminated, while the top 25 brands in sales Possession of the market share as high as 97%, the remaining dozens of small brands in less than 3% of the market share painstakingly ... ... It is in this industry context, Aucma air conditioning experienced the 2004 market baptism, the market However, the growth rate has steadily risen rather than decreased. The operation of the Company is more standardized and the market profitability is continuously enhanced. The pace of enterprise development is more steady. In the freezing year of 2004, the sales volume of Aucma air conditioners exceeded one million units, up 67% over 2003 and the export increased by 230%. The brand awareness has been greatly improved and the top 10 air conditioner manufacturers in China have entered the market. In the face of the achievements made in 2004, Aucma Air Conditioning put more attention and resources in 2005: not blindly bigger, not blindly increase inventory, continue intensive, make every effort to actively adjust the product line and price system, solid pioneering three Four markets ...