天猫国际《极限挑战2》第十二期节目收视率破3,高达3.26%,位居当日全国综艺节目榜首,全国同时段排名第一,连续十二周蝉联周日综艺冠军!伴随着火爆的收视表现,节目中的品牌营销效应也在不断扩大:节目的官方指定座驾品牌长安马自达,和火爆的节目一样,上半年劲销8.6万辆,提前完成了半年度的销量目标。长安马自达以创新有效的品牌策略选中了卫视中的“涨停板”——东方卫视,并与王牌综艺《极限挑战2》携 Lynx International “Ultimate Challenge 2” twelfth program ratings broke 3, up 3.26%, the highest number of national variety shows on the same day, the same time the country ranked first, won the championship Sunday consecutive twelve weeks! With the hot The performance of the brand in the program is also expanding: the official car brand Changan Mazda program, and hot programs, like the first half of fresh sales of 86,000, ahead of schedule to complete the half-year sales target. Changan Mazda innovative and effective brand strategy selected in the TV “daily limit” - Oriental TV, and ace variety “Extreme Challenge 2” to bring