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互联网web3.0版出现后,中国的手机网民已高达到5.57亿。在手机网民再次突破新高的基础上,微信的发展与传播成为了互联网时代信息流通的中流砥柱。笔者运用文本分析、案例研究、文献研读等方法,以“意见领袖”理论为依托,通过对英皇考级音乐微信公众平台六大板块的研究和分析,阐述了其音乐平台成功打造英皇考级品牌的模式。
After the emergence of the Internet web3.0 version, China’s mobile Internet users have reached as high as 557 million. On the basis of the mobile Internet users once again breaking new highs, the development and spread of WeChat has become the mainstay of the information flow in the Internet era. By means of text analysis, case study and literature review, the author, based on “Opinion Leader ” theory, through the research and analysis of the six major sections of the public beta of WeChat Music WeChat public platform, elaborates that the music platform successfully builds the King Test Grade Brand Mode.