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2013年,在工程机械行业整体低速运行的趋势下,桩工机械行业无例外地也面临了巨大的考验和挑战。需求不旺,市场充满不确定性;回款乏力,现金流普遍吃紧;过度营销,竞争陷入恶性循环……种种这些困扰整个工程机械行业的不利因素同样深深地触动着桩工机械行业的神经。虽然如此,大多桩工机械企业还是通过修炼内功顶住了压力,在产品研发方面不断推陈出新,营销关注角度也开始向基层用户转变。温故而知新,在此,《建筑机械化》编辑总结了2013年桩工机械行业的年度关键词,并整理成篇,以期勾勒出清晰的行业发展脉络。
In 2013, under the trend of low overall operation of the construction machinery industry, the pile-making machinery industry, without exception, faced enormous challenges and challenges. Demand is not strong, the market is full of uncertainty; lack of cash back, cash flow generally tight; excessive marketing, competition plunged into a vicious circle ... all these adverse factors plaguing the entire construction machinery industry also deeply touched the pile of machinery industry nerves . Nevertheless, most of the pile-making machinery companies still withstand the pressure through practice of internal strength, constantly innovating in the research and development of products, and the marketing concern point of view has also begun to shift to grassroots users. Therefore, we can know from the facts that the editor of “Building Mechanization” summarizes the annual key words of the pile-making machinery industry in 2013 and organizes into articles in order to outline a clear industry development context.