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我国媒体事业在发展壮大的同时,受诸多因素影响,媒体道德失范事件常常发生,主要表现为媒体内容泛娱乐化、媒体内容低俗化,媒体信息虚假化、媒体价值功利化和媒体内容负面化。媒体道德的失范对大学生世界观、人生观和价值观形成的负面影响较大。开展大学生媒介素养教育,提高大学生对媒体的免疫力十分重要。
At the same time of our country’s media undertaking developing and expanding, influenced by a great deal of factors, media ethics aomie events often occur. They mainly include media entertaining, vulgar media content, media information falsification, media value utilitarianism and media content negative. The negative impact of media morality on college students’ world outlook, outlook on life and values is greater. It is very important to carry out college students ’media literacy education and improve college students’ immunity to the media.