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本文主要通过批评性话语分析电视化妆品广告和减肥品广告语篇的语言形式,运用Fairclough的三维话语分析模式和Halliday元功能理论相结合的批评话语分析框架,具体从电视广告看文本、话语实践和社会实践的统一体进行分析来揭示语言与意识形态和权力之间的关系。如今,电视广告已深入到观众的日常生活,在向人们传达各种信息的同时,也在影响着大众的消费观、价值观和生活观,具备意识形态属性。其战略是声称产品代表了消费者的利益,用各种方法去追求消费者的认同,并赋予广告特定
This thesis mainly analyzes the linguistic forms of TV cosmetics advertisement and weight loss advertisement discourse through critical discourse, and uses the analysis frame of critical discourse combining Fairclough’s three-dimensional discourse analysis and Halliday’s meta-functional theory. The unity of social practice is analyzed to reveal the relationship between language and ideology and power. Nowadays, television advertisements have penetrated into the daily life of the audience. While they convey various kinds of information to the people, they also affect the public’s attitudes towards consumption, values and outlook on life, and possess ideological attributes. Its strategy is to claim that products represent the interests of consumers, pursue consumers’ identities in various ways, and give advertisements specific