我国农资制造企业的销售业务以货物买卖为主,系列化的延伸服务由于人才和经营理念局限没能很好地开展,经营服务工作中的科技含量低,仅限于送货上门、简单的农资施配指导。目前,我国农资营销中存在的盲区主要有六个。第一个盲区,营销战略肤浅。目前大多数农资制造企业的推销观念根深蒂固,仍以生产为中心,没有以市场为中心,经营者只重生产不重营销的现象比比皆是。大部分 The sales business of China’s agricultural capital manufacturing enterprises mainly deals with the sale of goods. The series of extended services, which are not well developed due to the limitations of human resources and business philosophy, have low scientific and technological content in their service work and are limited to home delivery and simple farming Funding guidance. At present, there are mainly six blind spots in China’s agricultural marketing. The first blind area, superficial marketing strategy. At present, most agricultural manufacturing enterprises are deeply rooted in the concept of marketing. They are still centered on production. They do not have a market as the center and operators only emphasize on the phenomenon of not emphasizing on marketing. most