旅游业作为无烟产业和朝阳产业,已经形成规模,旅游产业支柱作用也更为强化。目前我国国内旅游人数年平均增长率在10%以上,随着市场经济的深入发展,旅游人数将继续增长,并维持高速增长的势头。当今学生团体出游情绪日益高涨,一直以来就是旅游的主力军。旅游策划工作室的成立立足学生群体,为在校师生出行提供方便,服务校园,最后达到工学结合目标,实现学生从“校园人”向“企业人”的适应和过渡。笔者主要分析旅游策划工作室成立的可行性研究、成立后将要面临的问题及应对的策略。 Tourism, as a smoke-free industry and a sunrise industry, has formed its scale and its role as a pillar of the tourism industry has also been strengthened. At present, the average annual growth rate of domestic tourists in China is above 10%. With the further development of the market economy, the number of tourists will continue to grow and maintain the momentum of rapid growth. Today’s student groups travel emotions rising, has always been the main force of tourism. The establishment of tourism planning studio based on student groups, providing convenience for teachers and students travel, serving the campus, and finally achieve the goal of combining work and learning, to achieve students from “campus” to “business” adaptation and transition. The author analyzes the feasibility study of the establishment of tourism planning studio, the problems that will be faced after its establishment and the strategies to deal with it.