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从供需的角度谈我国寿险市场的发展○胡海滨凌万马自《保险法》实施以来,我国的寿险市场得到了空前的发展。在日趋激烈的市场竞争中,寿险公司采用了多种现代营销手段,如险种开发、促销机制等。这不仅促进了我国寿险业的发展,而且为广大的消费者提供了更全面的经济保障...
On the Development of China’s Life Insurance Market from the Perspective of Supply and Demand ○ Hu Haibin, Ling Wanma Since the implementation of the Insurance Law, China’s life insurance market has enjoyed unprecedented development. In the increasingly fierce market competition, life insurance companies adopt a variety of modern marketing tools, such as insurance development, promotion mechanism. This not only promoted the development of China’s life insurance industry, but also provided more comprehensive economic protection for the vast consumers ...