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对于一个十分重视设计的女装品牌来说,如何靠终端销售传达设计理念?一方面是靠无声的陈列摆设、音乐、灯光等,将主题氛围烘托出来;而另一主要因素是靠店员的推介,她们若能把设计师理念和设计主题完整、详细的介绍给消费者,品牌宣传的效果自然事半功倍。控制库存的技巧方面,品牌店长一定有其过人的高招,这是核定店铺优劣的重要因素之一。如何提升自身的业务能力是每个店员面临的课题,因为每一阶段都会遇到瓶颈,外在和内心的调整是解决问题的关键。
For a very attention to the design of the women’s brand, how to rely on the terminal sales to convey the design concept? On the one hand silent display, music, lighting, etc., the theme of the atmosphere set off; the other main factor is the introduction of clerks, If they can design the theme of the designer and design integrity, a detailed introduction to consumers, the effect of brand promotion with less. Control inventory techniques, the brand manager must have its extraordinary move, which is one of the important factors in the approved shop. How to improve their own business ability is the issue facing every clerk, because each stage will encounter bottlenecks, external and internal adjustment is the key to solve the problem.