古希腊数学家阿基米德说:给我一个支点,我能撬起地球。在现代营销世界里,我们同样在寻找一个支点。我们用现代营销观点去分析产品的4P(产品、价格、渠道、促销)要素。那么,做好4P是不是就可以有“祖国山河一片红”的销售业绩呢? 当然不是。我们忽略了一个重要支点——营销人才队伍。风云变幻的商场如战场,只有训练有素的营销人才,才能目光机敏,判断准确,反应迅速,才能抓住机会,才能掌握主动。营销队伍,是一切营销活动的执行 Ancient Greek mathematician Archimedes said: Give me a fulcrum, I can pick up the earth. In the modern marketing world, we are also looking for a fulcrum. We use modern marketing perspectives to analyze the product’s 4P (product, price, channel, promotion) elements. So, is it right? 4P is not it can have “ motherland Shanhe red ” sales performance? Of course not. We have overlooked an important fulcrum—marketing talent. The ever-changing shopping arcades, such as the battlefield, can only be trained, trained, and talented. They can look smart, judge accurately, and respond quickly to seize the opportunity before they can take the initiative. Marketing team is the execution of all marketing activities