论文部分内容阅读
2012年中国媒体发展状况基本上可以概括为竞争、转型与突围。从媒体整体生存环境来看,全球经济形势低迷与国内经济增速放缓塑造了中国传媒的大环境。如果说经济形势对媒体营收具有总体性限制作用,导致媒体营收总体上呈现趋缓态势,那么不同媒体类型之间形成了外部竞争压力,而同类媒体之间的相互竞争则形成了内部竞争压力。在双重竞争压力
In 2012, the status of China’s media development basically can be summarized as competition, transformation and breakthrough. Judging from the overall living environment of the media, the downturn in the global economy and the slowdown in the domestic economic growth shape the general environment for the Chinese media. If the economic situation has an overall restrictive effect on the revenue of the media, resulting in a general slowdown in media revenue, external competition is created between different media types, and the competition among similar media forms an internal competition pressure. Under double competitive pressure