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随着国民生活水平的提高,休闲旅游市场将面临巨大发展机遇。全产业链作为一种新型的资源整合产业协调的发展新模式,对于提升休闲旅游产业竞争力具有重大意义。常熟市休闲旅游发展具有明显的区位优势、良好的经济基础以及完备的资源与设施要素,为休闲旅游的全产业链发展打下了良好基础,常熟休闲旅游应通过提升产业链内部要素、横向打通产业链和纵向延伸产业链的方式加快推进全产业链发展,并通过产品整合、营销整合与基础设施整合以更好满足休闲旅游者的消费需求。
With the improvement of people’s living standards, leisure travel market will face enormous opportunities for development. As a new type of new mode of coordinated development of resources integration industry, the whole industry chain is of great significance to enhancing the competitiveness of leisure tourism industry. Changshu City, the development of leisure tourism has obvious geographical advantages, a good economic base and a complete set of resources and facilities for leisure tourism industry chain laid a good foundation for the development of leisure tourism in Changshu should enhance the internal elements of the industry chain, horizontal opening up industries Chain and vertical extension of the industrial chain way to accelerate the development of the whole industry chain, and through product integration, marketing integration and infrastructure integration to better meet the leisure travelers consumer demand.