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海牧场毛蟹坊创立于2007年,以经营朝鲜帝王蟹为主,市场定位为中高端餐饮。设计初期,业主曾提议本案以突出朝鲜民俗特色为主,但鉴于青岛特殊的地理位置,以及近年来深受日韩文化影响的韩式餐厅多如牛毛的现状,为消除消费者的审美疲劳和对这一类型餐厅的固有印象。对于餐厅的设计定位,设计师大胆地开创了不同的风格,在保证基本功能的同时创新,完全颠覆消费者对于以往品牌的认知。在整体的风格上,以“海牧场”的名字
Hairy Farm Hairy hairy was founded in 2007 to operate North Korea King crab-based market as high-end catering. In the early stage of design, the owner proposed that the case should focus on the Korean folk custom. However, in view of the special geographical location of Qingdao and the current situation of the Korean restaurants deeply influenced by the Japanese and Korean cultures in recent years, in order to eliminate the aesthetic fatigue of consumers and to this Impression of one type of restaurant. For the restaurant’s design orientation, designers boldly created a different style, while ensuring the basic functions of innovation, completely subvert the consumer awareness of previous brands. In the overall style, to “sea ranch ” name