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【目的】分析影响作者对科技期刊忠诚度的因素,寻找提高作者忠诚度、提升科技期刊质量的对策。【方法】基于社会资本理论,构建社会资本、沟通效率与作者忠诚度的结构方程模型,通过网络问卷调查《中国细胞生物学学报》的作者群体,采集数据,运用AMOS 17.0检验结构方程模型。【结果】研究结果表明,结构维度的社会资本通过沟通效率间接提高作者忠诚度,关系维度和认知维度的社会资本不但直接提高作者忠诚度,而且通过沟通效率间接提高作者忠诚度。【结论】科技期刊应加强与作者的沟通与交流,推动编辑与作者之间建立有效的信任关系,并在办刊宗旨和学术风格方面与作者形成一致的观点。
【Objective】 To analyze the factors influencing the authors ’loyalty to sci-tech periodicals, and to find ways to improve authors’ loyalty and improve the quality of sci-tech periodicals. 【Method】 Based on the theory of social capital, the structural equation model of social capital, communication efficiency and author loyalty was constructed. Data were collected through the online survey of the author groups of “China Cell Biology Journal”, and the structural equation model was tested by AMOS 17.0. 【Results】 The results show that social capital with structural dimension indirectly increases author’s loyalty, social capital with relation dimension and cognitive dimension not only directly increase authors ’loyalty, but also indirectly increases authors’ loyalty through communication efficiency. 【Conclusion】 Sci-tech periodicals should strengthen their communication and exchange with writers, promote effective trust relations between editors and authors, and form a consistent view with author in terms of journal objectives and academic styles.