论文部分内容阅读
什么是品牌一个真正的品牌至少应该拥有消费者对该品牌的忠诚度,而一个强有力的品牌则应该能够激发顾客对该品牌的热情和参与度。这就需要品牌根据顾客的想法不断创新。1.中国品牌的海外认知度低,往往是一些大型国企或者成功收购别国品牌的企业才被用户知晓。总体上来说。在西方国家,中国的品牌还不是十分常见。最近的一项调查显示,94%的美国公民连一个中国品牌的名字都说不出。在英国,知道中国品牌的人可能更少。
What is a brand? A true brand should at least have consumer loyalty to the brand, and a strong brand should be able to stimulate customer enthusiasm for the brand and participation. This requires the brand according to the customer’s idea of continuous innovation. 1. Chinese brands have low overseas awareness and are often known to users by large state-owned enterprises or enterprises that successfully acquire other brands. overall. In western countries, China’s brand is not very common. A recent survey shows that 94% of U.S. citizens can not even name a Chinese brand. In the UK, there may be fewer people who know the Chinese brand.