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一、中国的企业从来都非常重视形象传播不应该说中国的企业原来不重视企业形象,在西文企业的营销理念传入中国之后才开始重视企业形象。应该说,中国的企业从来都非常重视企业的形象和形象的传播,中国也有百年老店,也有上百年的品牌,例如同仁堂、同升和、内联升、张裕等等。中国的企业也重视企业的形象和传播,只是在理论的总结上,没有高度的概括和系统的研究,这样就造成一种错觉,好像中国的企业对形象策略不是很重视。
First, China's enterprises have always attached great importance to image communication. It should not be said that Chinese enterprises did not attach importance to corporate image. Only after the introduction of Western-style marketing concepts into China began to attach importance to corporate image. It should be said that Chinese enterprises have always attached great importance to the dissemination of corporate image and image. China also has its century-old shops and centuries-old brands such as Tong Ren Tang, Tong Sheng He, Lian Li Sheng, Chang Yu and so on. Chinese enterprises also attach importance to the image and dissemination of enterprises. However, they do not have a high degree of generalization and systematic research on the summary of theories. This creates an illusion that Chinese enterprises do not attach great importance to image strategies.