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在竞争激烈且一度依赖模式引进的中国电视行业中,山东卫视对原创文化节目有着特殊的坚持,其代表作《中国面孔》和《我是先生》更是作为节目创新创优典型多次得到国家新闻出版广电总局的肯定。山东卫视秉承“悠久文明,青春中国”的文化定位,倡导“有文化的娱乐,有娱乐的文化”的节目理念。在文化节目的制作过程中,始终坚守文化使命和原创精神,不断探索“文化内核”与“娱乐表现”完美结合之路,较好地发挥了山东的文化优势。
In the highly competitive and once dependent on the introduction of the mode of introduction of the Chinese television industry, Shandong Satellite TV on the original cultural programs have a special insistence, the representative of the “China Face” and “I am Mr.” is more innovative as a program typical multiple national news Publication of the State Administration of Radio positive. Shandong Satellite TV adheres to the cultural orientation of “long-established civilization, youthful China” and advocates the program concept of “cultural entertainment and entertainment culture”. In the process of making cultural programs, we always adhere to the cultural mission and original spirit, and constantly explore the perfect combination of “cultural core” and “entertainment performance”, giving a good play to Shandong’s cultural superiority.