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见过的农资业务员多了,不免遇到一些粗暴而现实的问题。前不久走访市场的时候,有业务员问笔者“:今年围绕公司重点产品我做了很多工作,做了几十个示范试验,很辛苦,很努力,可为什么销量还是上不去?”看着业务员认真的样子,我问到:“重点产品做示范试验肯定是对的,但是这几十个试验,你定期跟踪结果了吗?成功的试验有没有插牌?有没有及时拍照录视频保留素材?有没有制作成本地化的宣传品?有没有组织现场农户观摩会?有没有将素材整理成美图秀秀、美篇通过公众号进行微传播?”
I have seen more agricultural salesman, inevitably encounter some rude and realistic problems. Not long ago, when I visited the market, a salesman asked me: “I did a lot of work around the company’s key products this year and did a few dozens of demonstration tests. I am very hard and hardworking, but why do I have to sell more?” “ Looked clerk look seriously, I asked: ”Key products to do demonstration test is certainly right, but dozens of tests, you regularly track the results of it? Successfully tested there is no card? There is no timely photo Is there any material for the production of localized propaganda material? Is there any organization for the farmers to watch the meeting? Are there any materials that have been compiled into the Mito Xiu Xiu, the United States through the public issue of micro-dissemination?