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迎接十八大报道启动以来,各家媒体纷纷推出走基层类的专题、专栏、专版报道,本文分析了将“走转改”与成就报道相结合的新特点,概括来说就是亦“土”亦“新”:“土”是指成就报道适逢新闻界正在开展的“走转改”活动的背景,使迎接十八大报道来自基层深入群众,带着些许“泥土”的芳香;“新”是指报道形式实现创新,新媒体手段广泛应用于成就报道,并在新媒体报道内容与手法上不断创新。
Since the launch of the 18th National Congress of the Communist Party of China (NDRC), all media outlets have launched grassroots special columns, special columns and special reports. This article analyzes the new features of combining the “turning point with transformation” and achievement reporting, which in a nutshell “Earth ” “New ”: “Earth ” refers to the achievement report coincides with the press is undergoing “change” activities in the background, so that the 18th National Congress of the Communist Party of China to greet the masses from the grassroots level, With a touch of “earth” aroma; “new” refers to the form of reporting to achieve innovation, new media tools are widely used in achievement reports, and new media coverage of content and practices of continuous innovation.