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前不久,笔者专程采访了中国广告协会副会长、中广协报纸委员会主任、《人民日报》广告部魏铭祥主任,请他就几年的报纸广告形势作了分析,对未来的市场走向作了前瞻性预测,魏铭祥主任说:“上半年全国的报纸广告业经受了比较严峻的考验,我总结了一下全国报纸广告经营情况,大致分以下三种:第一,少量经营额上升的报社;第二,经营额升降幅度不大,与上年基本持平的报社;第三类,是所占比重较大的,经营额降幅较大的报社。第一类,上半年广告经营额上升的报社,大部分都是1998年广告经营情况较好的重点城市和少数省报,比如《广州日报》、《羊城晚报》、《今晚报》、《青岛日报》、《深圳特区报》、《深圳商报》、《杭州日报》等等;省报有《辽宁日报》、《云南日报》;行业报中有《计算机世界》、《中国经
Not long ago, I made a special trip to interview with Vice President of China Advertising Association and director of China Broadcasting Association Newspaper Committee and director of the People’s Daily Advertising Department Wei Mingxiang, asking him to analyze the newspaper advertising situation in a few years and make an analysis of future market trends According to a forward-looking forecast, Wei Mingxiang, director of the newspaper, said: ”In the first half of the year, the newspaper industry in the country underwent more severe tests. I summarized the operation of newspaper advertisements nationwide in the following three categories: First, a small number of newspapers with rising operating revenues; The second category is the newspaper which has a small increase in business volume and is basically the same as that of the previous year, and the third category is the newspaper which has a larger share of the business and a larger decline in the amount of business. , Most of which were key cities with a good advertising business in 1998 and a few provincial newspapers, such as Guangzhou Daily, Yangcheng Evening News, Tonight Evening News, Qingdao Daily, Shenzhen Special Zone Daily, Newspaper “,” Hangzhou Daily “and so on; the provincial newspaper” Liaoning Daily “,” Yunnan Daily “; industry newspaper in the” Computer World “,” China