拥有标志性的产品,是一个强势,同时也是一个弱点。无数的顾客到专卖店买一种标志性产品,这对于品牌来说是一个无可比拟的机遇。但是要想让这些顾客去关注其他的产品就成了一件困难的事情,因为他们就想购买polo衫。所以我们不得不投入更多以确保标志性的产品能保持领先的地位,与此同时,还要吸引消费者去关注店面里的其他产品,比如裤子或者夹克衫。 Having the iconic product is a strength, but also a weakness. Countless customers to the store to buy a iconic product, which for the brand is an unparalleled opportunity. But getting these customers to focus on other products has become a daunting task because they want to buy polo shirts. That’s why we have to invest more to ensure that iconic products stay ahead of the curve while at the same time attracting consumers to other products in the store, such as pants or jackets.