电影口碑和票房很难两全,电影进入市场后特别是国产大片诞生后,这种现象更为突出。长期以来,有人认为只要有好的口碑就应该是好电影;有人认为电影难吸引观众不卖钱,口碑再好也只是被邀试片观映者少数人的口碑;从投资人的立场和商业电影的角度看,当然应该是票房比口碑重要……一部影片好与坏能否吸引观众,只有让市场投票才是评判的根本。我国目前国产影片的投资回收成本主要靠票房,否则不仅电 Film reputation and the box office is hard both, after the movie into the market, especially after the birth of domestic large, this phenomenon is more prominent. For a long time, some people think that as long as a good reputation should be a good movie; some people think that the movie is hard to attract the audience not to sell their money, and no matter how good word of mouth is only invited to reflect the reputation of the minority. From the investor’s standpoint and commercial Movie point of view, of course, should be more important than the word-of-mouth box ... ... a movie is good or bad to attract the audience, only the market vote is the basis for judging. China’s current domestic movie investment recovery costs mainly by the box office, or not only electricity