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近年来,国家对幼儿教育的重视程度不断提升,并出台了《国家中长期教育改革和发展规划纲要》,对未来十年的教育提出了长远规划。在此规划中,把学前教育放在优先发展的重要位置上,教育部、各省市都在学前教育事业的发展上也相应出台了一系列的政策和措施。同时,《幼儿园标准化配置目录》也相继出台,对幼儿园用品及配套设备进行了严格要求,为了实现幼儿园配置标准达标,各地幼儿园纷纷加大了采购力度。在多种形式扩大学前教育资源,多种渠道加大学前教育投入的大背景下,幼教行业迎来了前所未有的发展机遇,快速发展的幼教行业迅速催生庞大的幼教市场,并孕育了巨大的商机,也为中国玩具产业创造了市场商机。
In recent years, the state has attached great importance to early childhood education and promulgated the “Outline of the National Medium and Long-term Education Reform and Development Plan”, setting forth a long-term plan for the next decade of education. In this plan, pre-primary education is placed on an important priority development, and the Ministry of Education and other provinces and municipalities have correspondingly introduced a series of policies and measures in the development of pre-school education. At the same time, “Kindergarten Standardization Configuration Directory” have also been introduced, the kindergarten supplies and ancillary equipment to carry out strict requirements, in order to achieve standard kindergarten configuration standards, kindergartens have stepped up procurement efforts. With various forms of expanding pre-school education resources and increasing investment in pre-primary education in various channels, the early childhood education industry has witnessed unprecedented opportunities for development. The rapid development of the early childhood education industry has spawned a huge market for early childhood education and has created tremendous business opportunities , But also for the Chinese toy industry has created market opportunities.