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护肤品与女性生活息息相关,是女性日常生活中必不可少的产品。现今消费市场的大环境里,女性护肤品不仅仅靠产品本身的作用和效果,护肤品的包装设计想要创新,还是要考虑和产品紧密联合的。只有产品和包装的完美结合,才能有效吸引当下女性消费者,促进女性护肤用品行业的发展。优秀的女性护肤品的包装设计,是基于它不单要满足它保护产品的作用,还需符合女性的消费心理和对产品的审美需求。
Skin care products and women’s lives are closely related to the daily life of women essential products. In today’s consumer market environment, women’s skin care products not only rely on the role of the product itself and the effect of skin care products, packaging design innovation, or to consider and products in close association. Only the perfect combination of products and packaging, in order to effectively attract the current female consumers, and promote the development of the skin care products industry. Excellent packaging design of women’s skin care products, it is not only based on its role to protect its products, but also to meet women’s consumer psychology and aesthetic needs of the product.