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本文着重阐述商标品牌的翻译对于增强商品品牌意识的重要性。从英文商标汉译、中文商标英译两个方面 ,介绍了翻译的主要方法及翻译中应避免的误区。
This article focuses on the importance of translating brand names to enhance brand awareness. From the two aspects of Chinese translation of English marks and English translation of Chinese marks, the main methods of translation and the mistakes to be avoided in translation are introduced.