随着电子计算机和网络的不断发展,传统的营销手段占据较大资源和市场的局面正在发生着变化,一股以微博营销为代表的网络营销正以一种迅猛的态势席卷整个互联网市场。微博营销以其方便、快捷和亲和力高度优势,如雨后春笋般发展迅速。然而,优势与劣势同在,机遇与挑战并存。必须在利用优势,抓住机遇,扭转劣势,迎接挑战的同时,采取微博营销多样化、完善互联网法律机制、推行微博信息真实化等策略。 With the continuous development of electronic computers and networks, the situation that traditional marketing methods occupy large resources and the market is undergoing changes. An Internet marketing represented by Weibo marketing is sweeping across the Internet market in a swift and violent manner. Microblogging marketing for its convenience, speed and affinity for the high edge, mushroomed rapidly. However, strengths and weaknesses are both present and opportunities and challenges co-exist. We must take advantage of the advantages, seize the opportunity, to reverse the disadvantages, to meet the challenges at the same time, take the diversification of microblogging marketing, improve the legal mechanism of the Internet, the implementation of microblogging information and other real strategies.