论文部分内容阅读
随着计划经济向市场经济过渡进程的发展。把握和利用市场机遇的能力,已成为企业及其经营者参与市场竞争的必要条件,以下原则和方法或许对其把握市场机遇是有益的。一、把握市场机遇的来源1、在常盛不衰的行业中寻求市场机遇这一类行业提供着市场上长期大量需要的商品或服务,如妇女用品、儿童用品、饮食行业、娱乐行业等。例如,随着我国新工时制的实施,人们闲暇时间的增多,为娱乐行业的发展提供了巨大空间,如果提供一种能够丰富人们休闲生活的产品或服务,必将容易获得成功。但是,应该认识到,在常盛不衰的行业中,市场力量一直在淘汰着缺乏竞争力的技术、
With the development of the transition from the planned economy to the market economy. The ability to grasp and utilize market opportunities has become a necessary condition for companies and their operators to participate in market competition. The following principles and methods may be useful for grasping market opportunities. I. Grasping the Source of Market Opportunities 1. Seeking Market Opportunities in a Prosperous Industry This category of industries provides commodities or services that are needed in the market for a long time, such as women’s products, children’s products, food and beverage industries, and entertainment industries. For example, with the implementation of the new working time system in China, the increase in people’s leisure time provides a huge space for the development of the entertainment industry. If we provide a product or service that can enrich people’s leisure life, it will be easy to succeed. However, it should be recognized that market forces have been phasing out uncompetitive technologies in ever-changing industries.