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动感地带成长概述动感地带是中国移动通信市场从无到有、完全从消费者形态细分出的品牌;是第一个先看到市场机会、然后再去打造的品牌;并且没有被限制在通信类别里,而是让它与所有的年轻时尚品牌一道成长。3年来,动感地带的传播策略相当清晰,每一次声音都是准确针对市场和用户实时的状况,有目的有计划地发出——从品牌诞生宣言,到推出超酷的领跑人周杰伦,通信特权体验,M-ZONE人生活写真,队伍壮大直至今天的全面
The development of the dynamic zone Overview The dynamic zone is a brand that is unique to China’s mobile communications market from scratch and completely segmented from the consumer. It is the first brand that first sees the market opportunity and then builds, and is not limited to the communication category , But let it grow with all the young fashion brands. For three years, the transmission strategy in the dynamic zone has been quite clear. Every time the sound is accurately directed against the real-time market and users, it is systematically and purposefully delivered - from the declaration of birth of the brand, to the launch of the cool leader Jay Chou, experience of communication privilege, M-ZONE life photo, team growth until today’s comprehensive