随着我国经济的持续、健康发展和教育体制不断深入的改革,我国的高等教育逐步由“精英化”向“大众化”过渡,每年毕业的大学生人数递增,大学生就业困难的问题日益凸显,已经成为目前社会各界关注的焦点问题之一。如何认识大学生就业困难产生的原因,并采取行之有效的措施予以解决,是摆在高校毕业生就业指导工作者面前的紧迫任务。大学毕业生包括不同层次、不同专业的毕业生,因此,大学毕业生就业困难的原因就各有不同,本文着重从“共性”和“个性”两个角度分析了高职院校毕业生就业困难的原因,并提出了相应的指导对策。 With the sustained and healthy development of our economy and the continuous deepening reform of the education system, higher education in our country is gradually being transitioned from “elite” to “popularization.” Gradually the number of university graduates graduating every year and the employment difficulties for graduates are increasingly increasing Prominent, has become the focus of attention of all sectors of society one of the issues. How to understand the causes of college students ’employment difficulties and take effective measures to solve them are the urgent tasks facing the college graduates’ employment guidance workers. University graduates include graduates of different levels and different majors. Therefore, there are different reasons for the employment difficulties of college graduates. This article focuses on the analysis of higher vocational colleges from two aspects of “commonality” and “individuality” The reasons why graduates find it hard to get employment and put forward the corresponding countermeasures.