西部电视台对农节目缺位,与西部大开发、新农村建设的发展不相适应。在西部12个省级卫视频道中,仅有两家卫视开办了对农栏目。西部农村是潜在的巨大市场,西部电视理应打造出具有独特品质的对农栏目品牌,开辟新的收视空间,提升西部电视的影响力,为西部大开发和新农村建设提智助力。 The lack of agricultural programs by the western television stations is not compatible with the development of the western region and the new rural construction. Of the 12 provincial-level satellite TV channels in the west, only two have launched their own programs on agriculture. Western China is potentially a huge market. Western TV should create a unique brand of agricultural products with a unique quality, open up new viewing space and enhance the influence of Western Television, so as to enhance the development of the western region and build new countryside.