目前众多著名景区文化资源的宣传信息方式和手段还非常落后,依旧停留在传统的宣传模式上,新媒体的利用率过低,因此,要在有效利用传统媒介的基础上,充分借助网络、手机为载体的微博、微信、微电影等新媒体,做好文化资源的保护与开发。终南山是我国的文化名山,不仅有优美的风景,而且文化内涵丰富,集山水文化、宗教文化和民间文化于一体。终南山文化展现着中华民族文化的传统价值意义,具有文学审美价值、宗教价值、乡土价值。根据调查,大众获得旅游信息途径方式的数据资料显示,大众通过电视、广播、报纸、杂志等传统媒体获取旅游 At present, the propaganda and information methods and means of many famous scenic area cultural resources are still very backward. They still remain in the traditional propaganda mode, and the utilization rate of new media is too low. Therefore, on the basis of effective use of traditional media, As the carrier of Weibo, WeChat, micro-movie and other new media, good cultural resources protection and development. Zhongnanshan Mountain is a famous place in China. It not only has beautiful scenery, but also rich cultural connotation, integrating landscape culture, religious culture and folk culture. The Zhongnanshan culture shows the traditional value of the Chinese culture, with its aesthetic values, religious values ​​and local values. According to the survey, the public access to travel information means that the data show that the public through television, radio, newspapers, magazines and other traditional media access to tourism